
Where Generational Wealth Begins
About
Whether you're looking to protect your family, invest in your future, start a career in finance or simply learn how to make better financial moves, we've got your covered.

Our Founder

Christine Falk
After selling life insurance, Christine's passion for generational wealth grew. She saw clients in their 70's still working because they had no retirement, no savings, no life insurance. She realized this generation needs to do better and that's exactly where the idea for "Not Your Dad's" came along.

Community Involvement
We are committed to building stronger communities.
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Career Openings
Life Insurance Underwriter
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Health Insurance Underwriter
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