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Where Generational Wealth Begins

About

Whether you're looking to protect your family, invest in your future, start a career in finance or simply learn how to make better financial moves, we've got your covered.

Our Founder 

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Christine Falk

After selling life insurance, Christine's passion for generational wealth grew. She saw clients in their 70's still working because they had no retirement, no savings, no life insurance. She realized this generation needs to do better and that's exactly where the idea for "Not Your Dad's" came along. 

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Community Involvement 

We are committed to building stronger communities.

Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.

Career Openings

Life Insurance Underwriter

This is the space to describe an open position and tell people how to apply for the job.

Health Insurance Underwriter

This is the space to describe an open position and tell people how to apply for the job.

Advanced Market Specialist 

This is the space to describe an open position and tell people how to apply for the job.

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